Intel has dusted off the name Pentium as its mainstream performance brand for mobile computers.

PC Magazine says that Pentiums will appear inside machines in the higher-performance "ultrathin notebook" market segment, which is just above netbooks. Those systems require something with a little more bit-crunching oomph than an Atom processor but less power than a normal CPU chip.

Pentium has been an Intel brand since 1993 and has had good innings in terms of marketing. Apparently the label will be stuck on the 1.3-GHz ULV chip that Intel will call the Pentium SU2700. This beastie runs at a thermal design power of 10 watts

Intel has redesigned its logo stickers in an effort to "simplify" the buying experience. At the linked page they break them down and decode their meanings.

SOME EARLY benchmarks of the soon-to-be-released Core i7 975XE processor have shown up at Xbit Labs. This CPU is the performance king, replacing the i7 965, and breaks in a new – D0 – stepping. With it, Intel lowered power consumption and improved the OC’ing potential, it seems. Check it out at the link ...

Advanced Micro Devices' first 45-nanometer chip, the Shanghai quad-core Opteron, has made its debut at resellers.

The officially unannounced Opteron 837X and 838X series processors are not cheap. Online reseller PC Connection lists the Opteron QC (quad-core) 8384 at $2,509. Another reseller, Buy.com lists the same processor at $2,240.

The 8384 is expected to run at 2.7GHz and draw 75 watts, relatively low power consumption for a quad-core server processor.

The 8385--same clock speed with a faster system bus--is offered for $2,509 at PC Connection.

Other processors listed include the 8382 (2.6GHz), 8380 (2.5GHz), and 8378 (2.4GHz), priced at $2,177, $1,768, and $1,360 respectively at PC Connection. Note that these prices will differ from official pricing from AMD.

The Shanghai Opteron 230X series includes the 2382 (2.6GHz) and 2380 (2.5GHz). These are priced at $1,019 and $814 respectively at PC Connnection.

Rollout of the chip is expected officially on November 13, according to industry sources.

AMD is hoping to make a much better impression with Shanghai. Its first quad-core chip, Barcelona, was rolled out in September 2007 to great fanfare only to be delayed a whopping eight months (or more, depending how the delay is calculated) due to production glitches and bugs. This gave Intel an opportunity to regain ground it had lost to AMD in the server chip market.

Shanghai is in full production right now, Pat Patla, general manager of AMD's server and workstation chip business said last month. The was confirmed during AMD's earnings conference call earlier this month.

Server vendors are expected to be shipping systems as early as this quarter. A Sun Microsystems spokesperson said Tuesday that it plans to offer Shanghai processors on its current x64 platforms running Barcelona. Systems using the new processors are targeted for the first quarter of 2009, the spokesperson said.

At the same clock frequency (speed), Shanghai will outperform Barcelona by about 20 percent, Patla said last month.

AMD is also boosting the size of the cache memory, which typically speeds performance, from 2 megabytes to 6 megabytes. Another speed improvement will come from increasing "instructions per clock."

Patla also said last month that AMD is "turning on HT3 (HyperTransport 3)"--a communication path between chips--and that partners will start to validate systems in the first quarter of next year with this technology.

Intel Corp. expects its forthcoming Intel Core i7 processors to be much more powerful compared to existing central processing units, according to documents reportedly seen by the media. If the information turns to be precise enough, then Intel has all chances to keep processor performance crown even after smaller rival Advanced Micro Devices launches its new chips...

With the fourth quarter now upon us, the market's gaze has begun to turn full force on AMD and the imminent launch of the company's Shanghai processor. Shanghai, for those of you who haven't been following AMD, is a 45nm die-shrink of the company's Barcelona architecture with a 6MB L3 cache (up from 2MB on Barcelona), improved performance and power characteristics, and an additional set of as-yet-unspecified performance tweaks. On Monday, a reporter had a chance to sit down with Patrick Patla, head of AMD's workstation and server division, who offered insight into Shanghai's development process, as well as a few tantalizing details on what we can expect when the new processor ships...

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