Re: PS

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Subject: Re: PS
Name: LED
Date: 4/13/2005 6:30:46 PM (GMT-7)
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In Reply to: Re: PS posted by Gray Lensman

Two Fingers Tequila, from Heaven Hill Distilleries, is running a co-pack promo with Margarita mix this summer.

Sauza also makes use of higher-end products in the brand portfolio to get consumers to trade up. Both Hornitos and Conmemorativo recently added 1.75-liter packages to their mix, the first superpremiums to offer that size. Tres Generaciones gives Sauza presence in the ultra-premium segment.

"People tend to stay in the Sauza franchise even as they try new tequilas," Chacon said. "They feel comfortable and confident when they try new products in the family."

Jim Beam's El Tesoro relies heavily on brand ambassadors, including master distiller Carlos Camarena, to spread word-of-mouth praises for the brand. They'll concentrate on accounts in nine markets this year, conducting tastings and educating staff in both off- and on-premise accounts. New packaging also will be introduced in May.
Yep same with most anything...Aja steered the Tractor most perfectly and I'm sauced on:

El Conquistador, from Heaven Hill, uses shelf talkers to explain differences between blanco, reposado and aņejo as well as tasting notes for each. Like other ultra-premium brands, it competes in a variety of spirits tastings for awards which help generate interest in the brand.

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