AMD cuts prices again

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Subject: AMD cuts prices again
Name: LED
Date: 11/23/2004 6:39:34 AM (GMT-7)
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>Thin and light. The distributors have heard of slim margins

By Adamson Rust over Rockall: Tuesday 23 November 2004, 06:50

MINORITY CHIP FIRM AMD tells us it is releasing a "thin and light" version of an X86 microprocessor aimed at the notebook market and dubbed the "Sempr0n".
And AMD is taking the price slashing route again, in an aggressive move which maybe it should have done 10 months ago.

The "3000 Plus" will fit into small notebooks, according to Martin Seyer, a general manager at the chip company.

Packard Bell and Gericom have signed deals with AMD, said Martin. Gericom's notebook is called the Blockbuster Advance Excellent 7000, a bit of a mouthful, like the "3000 Plus".

In other news, AMD has cut prices on its desktop chips again - and about time too. It hasn't cut prices on its flagship chips, but that doesn't matter too much because, let's face it, who wants to buy a machine with a $700 chip in it?

Thank goodness Intel is keeping its nerve. Distributors and dealers get very upset when chip companies unexpectedly change direction, especially on prices.

And we're unsure whether there is price protection on microprocessors any more. One of Intel's biggest gaffes this year was to kill the rebate, possibly because it wanted to hit its numbers.

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