If you see marketing gimmicks, question them

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Subject: If you see marketing gimmicks, question them
Name: ludicrous
Date: 11/1/2001 8:31:34 AM (GMT-7)
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In Reply to: If you see a TwinMos, grab it! posted by Dan Druff

For example, the "PC2700" is a marketing gimmick. It is a PC2100 part and the label is a marketing gag, as noted in that article it simply means that the manufacturer promises overclocking capability to 166MHz bus.

All that article demonstrates with that benchmarking round is that memory set at more aggressive timings can perform faster, and that depending on the application more memory performs better than less. They claim they were able to maintain the TwinMOS part at faster settings but they never explain how they tested that theory, or WHAT timings they were using.

If you look across their benchmark numbers, you may notice that they are directly comparing performance between 128 and 256MB parts (not good -- the difference in quantity can have other impacts on the results), and the performance results across the various Q3 tests aren't entirely consistent, either.

The TwinMOS part in a very general sense may have given them better results, but it's hard to trust that article's conclusions and frankly, in price AND performance you can't beat the specials at Mushkin right now -- speaking as a person who is at this moment running two of the $17 128MB/PC-2100 parts.

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